UKR 
About
This course will teach you how to develop a comprehensive sales strategy, from identifying your company’s unique competitive advantages and assembling an effective sales team to launching multichannel campaigns and working with CRM. You will learn how to develop an ideal customer profile (ICP), set up and optimize campaigns, manage customer experience (including onboarding and offboarding), build partnership channels, and create effective sales and marketing materials. The course provides all the necessary tools to maximize your sales efficiency.
Who Is This Course For?
who are building their sales process and want to optimize their business model.
who aim to implement a sales strategy that ensures growth and a competitive advantage.
What Will You Gain from This Course?
and communicate your company’s key competitive advantages.
from hiring and onboarding to cost control and motivation.
and setting up an infrastructure for effective lead generation.
(email, LinkedIn) using automation.
onboarding, upselling, handling customer requests, and offboarding.
partnerships to expand sales channels.
to support sales processes.
that will remain with you forever.
Course Program
This module will help you define your company’s unique expertise and develop a competitive advantage. You will learn:
You will learn:
- How to define expertise and measure it through experience, certifications, internal standards, and problem-solving speed.
- How to identify the primary niches your company serves and highlight 1-3 key focus areas.
- How to formulate the value your clients receive from working with you and develop strategies for delivering a premium service they are willing to pay for.
This module focuses on building an effective sales team and covers:
You will learn:
- The optimal and minimal team structure (e.g., Data Researcher, SDR, BDM, Head of Sales).
- Key skills and selection criteria for candidates (experience, communication skills, proactivity, balance of soft and hard skills).
- The onboarding process for new hires, including training organization and cost evaluation for assembling a high-performing sales team.
This module teaches how to create an ideal customer profile (ICP) for precise audience targeting. You will learn:
You will learn:
- How to build an ICP based on market analysis, industry specifics, and past project experience.
- How to set up the infrastructure for launching lead generation campaigns tailored to your ICP.
- Key parameters to consider when forming a prospect database and how to use automation tools for lead research.
This module covers the development of high-performing multichannel campaigns for client acquisition. You will learn:
You will learn:
- How to structure messages for email and LinkedIn and create sales sequences tailored to client needs.
- How to use automation tools to optimize outreach processes and track performance.
- How to analyze campaign benchmark results and implement corrective measures to improve metrics.
This module provides a deep dive into setting up and optimizing CRM processes to maintain control over your sales activities. You will learn:
You will learn:
- What data should be entered into CRM and how to structure pipelines, contacts, and opportunities.
- Which data is critical for analyzing sales progress and how to automate integrations (LinkedIn Sync, Email Sync, Slack, etc.).
- How to use the Founders Pipeline Checklist for a quick analysis and forecasting of sales results.
This module helps you establish a seamless onboarding process for customers to ensure a successful experience with your product or service. You will learn:
You will learn:
- How to conduct onboarding, different onboarding types, and how to optimize the process.
- How to structure upsell opportunities and handle customer requests.
- What offboarding is and how to properly conclude relationships while maintaining a positive client perception.
This module covers how to build and manage partnership sales channels effectively. You will learn:
You will learn:
- When working with partners is more effective than direct sales.
- How to create a partner program, including sourcing, vetting, and managing partner relationships.
- How to design partner acquisition campaigns and establish communication channels for ongoing collaboration.
This module helps you create high-quality sales presentations, offers, and case studies tailored to different sales stages. You will learn:
You will learn:
- How to develop a presentation that aligns with client needs.
- The structure and logic behind compelling offers and how they support sales conversations.
- How to create case studies and why they are essential for validating your expertise.
- What additional materials your sales team needs to improve close rates.
Course Materials
Checklists and Templates (PDF)
- Company Differentiator Checklist
- ICP Template
- Founders Pipeline Checklist
- Partnerships Channel Checklist
- Team Setup & Hiring Guidelines
- Advanced Campaigns Framework
- Customer Onboarding Checklist
- Must-Have Sales Materials Templates
Documents (XLS/PDF)
- Lead Gen, SDR, BDM, Campaign Planner reports
- Presentation, offer, and case study templates
Our Experts
Anton Fedulov
Partner at SalesLabelConsulting
Expert in Sales Strategy & Operations, with experience working with clients from Europe and the US (bSafe, Tele2, Telenor, Kcell, AT&T Mobile).
Oleksii Sinichenko
Partner at SalesLabelConsulting
Expert in Sales Operations, Deals Management, Enterprise Sales, and Lead Generation, with experience working with Cognizant, Motorola Solutions, Capgemini, Samsung Electronics, and others
Launch Your Career with Confidence
Our programs are built to help you grow fast — combining hands-on experience, expert guidance, and practical results that speak for themselves.
Testimonials
Our students means everything to us and we're grateful to have placed sales managers to amazing teams around the world
After reading several articles on SalesLabel, I purchased the Sales Management video-course and was impressed by the extensive, detailed content. Although the modules became easier to grasp over time, each provided increasingly rich examples, practical homework, and valuable insights through personalized consultations that directly addressed our company’s issues. I’m extremely satisfied, will revisit the material regularly, and highly recommend this course.
We have been working with Sales Label Consulting for several years, and we often ask for advice on automation and ideas for finding new leads.
Anton and Alex are cool coaches, and their material is very practical at the Sales Mates Library. Highly suggest this course.
Regarding the Sales Excellence courses, I want to express my huge THANKS! The experience was exceptionally good, and I’m truly glad I participated. It provided fresh knowledge, reinforced essential skills, and strongly motivated me to keep developing professionally, with the first module especially valuable for addressing key issues in lead generation and funnel management.
First of all, thank you so much for the Sales Mastery for Business course it was incredibly useful, packed with fresh insights, and your approach made the learning experience truly enjoyable.
We’ve already started integrating several ideas from lead generation part you recommended. Once again, a huge thank you!
Hi Guys! I’d like to thank you very much for the course after completing it, I applied the materials you provided and slightly adjusted my client interaction model. As a result, I successfully re-engaged a client we had stopped working with nearly a year ago, acquired two additional new clients, and grew one client’s team from 1 developer to 5. Your structured, valuable information integrated seamlessly into my sales process, proving that everything works if you put in the effort.
Thank you very much for the course! I genuinely learned a lot, despite initially worrying it might repeat information from previous trainings from another business school. Your approach provided precisely the fresh insights, latest trends, and practical use cases I needed, especially on often-neglected topics like self-branding, publicity, lead generation strategies, and customer management. I also want to highlight your creative and challenging homework assignments, which completely shook up my perspective on sales, making this experience truly exceptional!
I had the opportunity to meet and learn from Sales Mates Library during his online sales course. I was genuinely impressed by the course quality, both Anton & Alex and their content are extremely practical, sharing valuable automation tools, effective use cases, and actionable solutions you can apply immediately. Highly recommended for CEO and C-Level management!
Sales Mates Library significantly helped me grasp how sales fit into the broader business process, emphasizing that building sales channels should align organically with overall business development. Your insights on coaching and enhancing soft skills came at the perfect moment, preparing me to better assist clients during calls. Given the extensive 8-hour course packed with valuable resources, the course materials now serve as an essential library I’ll continue revisiting and expanding—thanks again, it was fantastic!
Pricing & Plans
Pick the plan that fits you just right — no strings, just good vibes
Individual
Own pace with full access to all materials + Sales Mate AI Assistant
- Full access to all course materials: video lessons, strategy templates, frameworks, checklists, and templates (PDF/XLS)
- Sales Mate AI Assistant — your personal AI-powered assistant to help you apply knowledge, answer questions, and suggest improvements
- Lifetime access to all course materials and future updates
Growth
Focused on faster growth with mentor assistance
- Everything from the Individual package
- 2 individual sessions with the course creators (Oleksii and Anton)
- Use them to review your pipeline, team structure, strategy, or campaign performance
- Personalized advice tailored to your context — from sales and hiring to defining ICP, automation, or partnerships
Advanced
Advanced pace with personal coaching to refine your strategy
- Everything from the Growth package
- 1 additional individual session (total of 3)
- 1 personalized audit and framework optimization
- Bring your pipeline, engagement logic, or team structure — we’ll help you improve it
- Execution-focused: together with mentors, we’ll prepare your systems, content, and campaigns for market launch
Frequently Asked Questions
Chances are at this stage you have a couple questions. We encourage questions and you can arrange a quick call with our team anytime