Ukranian 
About
This intensive foundational sales course is designed to provide a deep understanding of modern sales fundamentals, the latest sales tools, and strategies necessary for success in today’s dynamic sales environment. The course covers everything: from sales mindset, first-call techniques, and deal closing to automation tools, email and LinkedIn outreach tactics, and building a personal prospecting channel.
Who Is This Course For?
for those who want to start their career and learn proven sales techniques.
for those looking to close deals smarter and enhance specific sales skills.
for those seeking to refine new client acquisition strategies and advance pipeline management.
What Will You Gain from This Course?
from first contact to closing the deal.
first meetings and sales calls.
cold emails and LinkedIn outreach.
of prospecting and building your lead generation system.
(CRM) and accelerate deal closure.
for sales professionals to achieve maximum results.
checklists, examples, templates.
Course Program
Overview: Covers the key principles and mindsets that shape a successful sales professional. Participants will learn:
You will learn:
- How to set and achieve sales goals.
- Develop qualities that clients value (enthusiasm, persistence, adaptability, etc.).
- How to adapt to market changes and track industry trends.
Overview: A review of modern techniques and tools that optimize the sales process. You will learn:
You will learn:
- Which tools to use for lead generation (Email Generation, LinkedIn Search).
- How to verify data and track client activity.
- Principles of automating outreach sequences and video follow-ups.
- How to use ChatGPT and other AI tools to improve your sales workflow.
Overview: Focuses on creating effective email campaigns. In this module, you will learn:
You will learn:
- How to structure an email sequence (message logic, number of steps).
- How to craft compelling subject lines and smartly use CTAs.
- Common mistakes to avoid and how to increase response rates.
- How to analyze campaign results and make data-driven improvements.
- Which tools can automate your email outreach and how they work.
Overview: Covers LinkedIn strategies for effective client engagement. You will learn:
You will learn:
- How to optimize your LinkedIn profile to attract leads.
- How to structure connection messages to build relationships.
- How to create an effective LinkedIn campaign strategy.
- Which tools help automate LinkedIn outreach and how to use them.
Overview: This module focuses on prospecting techniques to generate more leads. You will learn:
You will learn:
- How to define and analyze your ideal customer profile (ICP).
- How to structure a lead generation process using different channels (Email, LinkedIn, video follow-ups).
- How to use systems like Power-Line to track prospecting effectiveness.
- How to develop personalized strategies for different audience segments.
Overview: Teaches how to conduct effective initial calls and meetings that lay the groundwork for future sales. You will learn:
You will learn:
- Why the first meeting is crucial and how to structure it.
- How to prepare: gathering information, analyzing client needs.
- What questions to ask for qualification and problem identification.
- How to establish next steps and follow up effectively.
Overview: Focuses on managing sales pipelines through CRM. In this module, you will learn:
You will learn:
- How to track your sales pipeline from initial contact to closing.
- How to analyze sales funnel performance and identify weak points.
- Which strategies help accelerate deal closures.
- How to understand different sales cycles across industries and client types.
Overview: Designed to optimize time management in the sales process. You will learn:
You will learn:
- How to prioritize your tasks effectively.
- What “Advancing Pipeline” and “Extending Pipeline” are and how to use them.
- How to avoid time-wasting activities like unnecessary meetings and excessive reporting.
- How to plan your workday for maximum productivity.
Course Materials
Checklists
- Intro Calls/Meetings Checklist
- CRM & Sales Funnel Analysis Checklist
- Sales Time Management Checklist
- Email Outreach Checklist
- Prospecting Checklist
Our Experts
Anton Fedulov
Partner at SalesLabelConsulting
Built the AI company NeuronsLab, which was funded by Roosh. Helped scale sales for Tele2, AT&T Mobile, Telenor. 8 years of IT sales consulting, former VP of Sales at Ciklum.
Oleksii Sinichenko
Partner at SalesLabelConsulting
Closed deals with Samsung, Cognizant, Motorola Solutions, Capgemini. Expert in Sales Operations, Enterprise Sales, Lead Generation. Specializes in US, EU, Israel, and Australian markets.
Launch Your Career with Confidence
Our programs are built to help you grow fast — combining hands-on experience, expert guidance, and practical results that speak for themselves.
Testimonials
Our students means everything to us and we're grateful to have placed sales managers to amazing teams around the world
After reading several articles on SalesLabel, I purchased the Sales Management video-course and was impressed by the extensive, detailed content. Although the modules became easier to grasp over time, each provided increasingly rich examples, practical homework, and valuable insights through personalized consultations that directly addressed our company’s issues. I’m extremely satisfied, will revisit the material regularly, and highly recommend this course.
We have been working with Sales Label Consulting for several years, and we often ask for advice on automation and ideas for finding new leads.
Anton and Alex are cool coaches, and their material is very practical at the Sales Mates Library. Highly suggest this course.
Regarding the Sales Excellence courses, I want to express my huge THANKS! The experience was exceptionally good, and I’m truly glad I participated. It provided fresh knowledge, reinforced essential skills, and strongly motivated me to keep developing professionally, with the first module especially valuable for addressing key issues in lead generation and funnel management.
First of all, thank you so much for the Sales Mastery for Business course it was incredibly useful, packed with fresh insights, and your approach made the learning experience truly enjoyable.
We’ve already started integrating several ideas from lead generation part you recommended. Once again, a huge thank you!
Hi Guys! I’d like to thank you very much for the course after completing it, I applied the materials you provided and slightly adjusted my client interaction model. As a result, I successfully re-engaged a client we had stopped working with nearly a year ago, acquired two additional new clients, and grew one client’s team from 1 developer to 5. Your structured, valuable information integrated seamlessly into my sales process, proving that everything works if you put in the effort.
Thank you very much for the course! I genuinely learned a lot, despite initially worrying it might repeat information from previous trainings from another business school. Your approach provided precisely the fresh insights, latest trends, and practical use cases I needed, especially on often-neglected topics like self-branding, publicity, lead generation strategies, and customer management. I also want to highlight your creative and challenging homework assignments, which completely shook up my perspective on sales, making this experience truly exceptional!
I had the opportunity to meet and learn from Sales Mates Library during his online sales course. I was genuinely impressed by the course quality, both Anton & Alex and their content are extremely practical, sharing valuable automation tools, effective use cases, and actionable solutions you can apply immediately. Highly recommended for CEO and C-Level management!
Sales Mates Library significantly helped me grasp how sales fit into the broader business process, emphasizing that building sales channels should align organically with overall business development. Your insights on coaching and enhancing soft skills came at the perfect moment, preparing me to better assist clients during calls. Given the extensive 8-hour course packed with valuable resources, the course materials now serve as an essential library I’ll continue revisiting and expanding—thanks again, it was fantastic!
Pricing & Plans
Pick the plan that fits you just right — no strings, just good vibes
Individual
Own pace with full access to all materials + Sales Mate AI Assistant
- Access to all learning materials: videos, frameworks, checklists, and templates (PDF/XLS)
- Sales Mate AI Assistant – your personal AI-powered assistant to help apply the knowledge, answer questions, adapt strategies to your ICP, and suggest improvements
- Lifetime access to all modules and updates
Growth
Focused on faster growth with assistance and community sessions
- Everything from the Individual package
- Access to Sales Mates Live Community Events with mentors
- Real-time Q&A sessions
- Group discussions with other participants
- Continuous access to a community of sales professionals
Advanced
Advanced pace with individual coaching session
- Everything from the Growth package
- 1 individual coaching session with our mentors
- Hands-on feedback on your cases
- Real-time consultation
- Sales tactics tailored to your ICP, funnel, or messaging
Frequently Asked Questions
Chances are at this stage you have a couple questions. We encourage questions and you can arrange a quick call with our team anytime