Ukranian 
About
This course is designed for sales managers and provides comprehensive knowledge and solutions for effective team management and sales processes. It gathers best practices on workflow setup, reporting, performance analysis, team meetings and training, sales forecasting, and team motivation. As a manager, you will gain essential tools for sales team management, pipeline optimization, call analysis, and the professional development of your salespeople.
Who Is This Course For?
for those managing teams of 3 to 20 people.
looking to improve reporting systems, process analysis, and team performance.
What Will You Gain from This Course?
from hiring and onboarding to cost control and motivation.
for data-driven management decisions.
to accelerate deal closure.
to enhance productivity.
for team development and retention.
(1-1 Meeting Checklist, Pipeline Checklist, Calls Recordings Checklist, Sales Power Health Checklist, and reports such as Lead Gen, SDR, BDM, and Campaign Planner).
Course Program
Covers the core roles and responsibilities of a sales manager. Learn how to set up CRM, reporting, internal communication, and organize regular meetings.
You will learn:
- What is your role in the sales team?
- Which processes should be optimized for better performance?
- Which KPIs should you focus on?
A detailed look at reporting systems—from structuring reports to using tools for data analysis. Learn to track key team performance indicators efficiently.
You will learn:
- Which parameters should be tracked?
- What types of reports should be used, and how frequently?
- How to automate data collection?
Focuses on team performance enhancement—evaluating salespeople's effectiveness, identifying weaknesses, and implementing improvement measures.
You will learn:
- What are the most critical managerial tasks for success?
- How to assess each salesperson’s productivity?
- How to support and develop your team?
Learn how to structure various meetings: general team meetings, Monthly Performance Meetings, and weekly 1-1s.
You will learn:
- Which meetings are essential for team management?
- How to conduct effective 1-1 meetings?
- How to structure team meetings for results-driven discussions?
Learn to systematically analyze your sales funnel using a Pipeline Checklist, identify bottlenecks, and optimize deal closure processes.
You will learn:
- What criteria should be used to assess deal relevance?
- How to identify weaknesses in your sales funnel?
- What parameters should be improved to speed up deal closures?
Master the methodologies for analyzing sales calls to identify strong and weak communication points. Learn how to provide feedback for improving BDMs’ interactions using the Calls Recordings Checklist.
You will learn:
- What should you pay attention to when reviewing sales calls?
- How to provide constructive feedback for BDMs?
- Which communication aspects need improvement?
Reviews different motivation systems and training methods to maintain high team performance. Learn how to organize coaching, 1-1 sessions, and support salespeople’s mental well-being.
You will learn:
- Which motivation systems are the most effective?
- How to maintain team mental health?
- How to organize regular training and coaching sessions?
Course Materials
Checklists
- 1-1 Meeting Checklist (PDF)
- Calls Recordings Checklist (PDF)
- Pipeline Checklist (PDF)
- Sales Power Health Checklist (PDF)
Reports (XLS)
- Lead Gen Report
- BDM Report
- SDR Report
- Campaign Planner Report
Templates and Documents
- Sales department organization strategies
- CRM process optimization guides
- Frameworks for meetings and result analysis
Our Experts
Anton Fedulov
Partner at SalesLabelConsulting
Expert in Sales Strategy & Operations, with experience working with clients from Europe and the US (bSafe, Tele2, Telenor, Kcell, AT&T Mobile).
Oleksii Sinichenko
Partner at SalesLabelConsulting
Expert in Sales Operations, Deals Management, Enterprise Sales, and Lead Generation, with experience working with Cognizant, Motorola Solutions, Capgemini, Samsung Electronics, and others
Launch Your Career with Confidence
Our programs are built to help you grow fast — combining hands-on experience, expert guidance, and practical results that speak for themselves.
Testimonials
Our students means everything to us and we're grateful to have placed sales managers to amazing teams around the world
After reading several articles on SalesLabel, I purchased the Sales Management video-course and was impressed by the extensive, detailed content. Although the modules became easier to grasp over time, each provided increasingly rich examples, practical homework, and valuable insights through personalized consultations that directly addressed our company’s issues. I’m extremely satisfied, will revisit the material regularly, and highly recommend this course.
We have been working with Sales Label Consulting for several years, and we often ask for advice on automation and ideas for finding new leads.
Anton and Alex are cool coaches, and their material is very practical at the Sales Mates Library. Highly suggest this course.
Regarding the Sales Excellence courses, I want to express my huge THANKS! The experience was exceptionally good, and I’m truly glad I participated. It provided fresh knowledge, reinforced essential skills, and strongly motivated me to keep developing professionally, with the first module especially valuable for addressing key issues in lead generation and funnel management.
First of all, thank you so much for the Sales Mastery for Business course it was incredibly useful, packed with fresh insights, and your approach made the learning experience truly enjoyable.
We’ve already started integrating several ideas from lead generation part you recommended. Once again, a huge thank you!
Hi Guys! I’d like to thank you very much for the course after completing it, I applied the materials you provided and slightly adjusted my client interaction model. As a result, I successfully re-engaged a client we had stopped working with nearly a year ago, acquired two additional new clients, and grew one client’s team from 1 developer to 5. Your structured, valuable information integrated seamlessly into my sales process, proving that everything works if you put in the effort.
Thank you very much for the course! I genuinely learned a lot, despite initially worrying it might repeat information from previous trainings from another business school. Your approach provided precisely the fresh insights, latest trends, and practical use cases I needed, especially on often-neglected topics like self-branding, publicity, lead generation strategies, and customer management. I also want to highlight your creative and challenging homework assignments, which completely shook up my perspective on sales, making this experience truly exceptional!
I had the opportunity to meet and learn from Sales Mates Library during his online sales course. I was genuinely impressed by the course quality, both Anton & Alex and their content are extremely practical, sharing valuable automation tools, effective use cases, and actionable solutions you can apply immediately. Highly recommended for CEO and C-Level management!
Sales Mates Library significantly helped me grasp how sales fit into the broader business process, emphasizing that building sales channels should align organically with overall business development. Your insights on coaching and enhancing soft skills came at the perfect moment, preparing me to better assist clients during calls. Given the extensive 8-hour course packed with valuable resources, the course materials now serve as an essential library I’ll continue revisiting and expanding—thanks again, it was fantastic!
Pricing & Plans
Pick the plan that fits you just right — no strings, just good vibes
Individual
Own pace with full access to all materials + Sales Mate AI Assistant
- Full access to all learning materials: videos, frameworks, checklists, templates (PDF/XLS)
- Sales Mate AI Assistant — your personal AI-powered assistant that helps you apply knowledge, answer questions, and suggest improvements
- Lifetime access to the course and all updates
Growth
Focused on faster growth with assistance and community sessions
- Everything from the Individual package
- Access to the exclusive Sales Mates Community Q&A live session
- Live sessions with mentors
- Opportunity to ask questions, share challenges, and learn together with others
- Networking with sales leaders who are going through a similar transformation
Advanced
Advanced pace with strategy review session
- Everything from the Growth package
- Personalized strategy reviews
- In-depth pipeline analysis or team performance consultations
- Full flexibility: you choose the format and topics of the sessions
Frequently Asked Questions
Chances are at this stage you have a couple questions. We encourage questions and you can arrange a quick call with our team anytime